Kerrang Target Audience Research

I researched into Kerrang, as it seems to be one of the main rock magazines. I managed to find this information including the target audience.


- The target audience is 16-25 year olds and specific towards rock music fans. However in recent years, the age of the audience has dropped and it is more 14-17 year olds who tend to buy and read it due to its featured bands being more poppy. (Elliot Minor, We Are The Ocean, 30 Seconds To Mars etc)


- The publishing company is Bauer Consumer Media (Emap sold 2/3 of the company to Bauer)


- Cover price is £2.20, which is cheap for the target audience (students, young people with low incomes etc..)


- Weekly music magazine of the rock genre.


- First Published June 6th 1981 with Geoff Barton as editor.


- Is famous (and criticised) for repeating the process of discarding bands when new musical trends become popular.


- The Kerrang! empire has it's own awards ceremony, TV music station, Radio station and website.


- The magazine gives out occassional free gifts to satisfy the viewer such as calenders and CD's, however posters are included in every issue.