‘Rock sound’ magazine, like ‘Kerrang’ does try to appeal to most different genres of
music, but a lot of the time, the main genre focused on is Pop punk. Other genres such
as metal and alternative are often featured, but pop punk seems to be more frequent than
other genres.
Cover
All time low are a fairly well known pop
punk band, so this cover will be more
focused on a pop punk rock genre than any
other.
Typography
The masthead is done in a bold, white, sans
serif font.Because of this it does give it an in
your face feel, which connotes rock music.If a
thin, calligraphy type font had have been used,
a much gentler effect would have been given,
but due to the boldness, and strong look of the
font, but not cracked, this gives off the pop
rock genre, more than a grunge punk vibe. A
mixture of different fonts are used, which make
it feel quite scatty and fun. By doing this it
gives it some unpredictability and variation,
which could suggest that the magazine
appeals to more than just one genre. Using the
thicker bolder fonts to appeal to heavier music
fans, and the smaller, thin fonts to appeal to
lighter music fans. Pop Punk music is usually
quite similar to rock, but usually a lot more
happy and jumpy, despite the meaning behind some of the music. And this is shown through
the typography, using quite fun fonts. By using fonts in both pinks and yellows, this makes it
look quite fun and eye catching, and like i mentioned with the different style fonts, this could
appeal to diffrent genre fans. Yellow is a warning colour, connoting danger, and would appeal
more to heavier music fans, whereas pink, a girly light colour, could appeal more to pop punk
fans.
Layout.
Due to the route of the eye, the reader is drawn to read the mast head first. With the
name ‘Rock sound’ it makes it quite clear of the magazines genre, and due to the font and style
of the mast head, it makes it clear to the reader what type of genre the magazine could be. Just
above the mast head, there is small banner across the top of the magazine. This advertise the
3 band ‘Kids in Glass Houses,Skindred, The King Blues’. By doing this it could gain the reader's
interest, if they are a fan of any of the bands mentioned, opening up to a larger audience. They
are then lead to the image, and cover line reading ’All Time Low’. Again it is made very clear
about who is in the magazine, and as All Time Low are a massive band in the pop punk genre,
this would greatly appeal to any fans of that genre, and would also be familiar to most people
interested in any rock or alternative genre.They are then lead to the list of other bands that are
featured in the magazine. By doing this, if the main band on the cover hasn't appealed to them,
showing other bands may interest them and opens their audience that they are able to appeal
to.
The whole layout of this magazine is incredibly structured and clear. Making it very easy for the
reader to know what is going to be in the magazine.
Language
The language used is mainly the name of the bands included in the magazine, with a few
cover lines for a couple of the articles. Though some of the language used is aimed to be quite
modern, using words such as ‘trashed’ tries to aim at a younger audience. And also using a pun
of ‘Black to the future.’With the mast head, the magazine itself being called ‘Rock sound’, by
using the word ‘Rock’ makes it clear to the reader what its genre is.
To also draw in readers, the mention of a ‘Free Exclusive Architects art print’ is advertised on
the cover. Pretty much everyone enjoys getting things free, so by using the word ‘Free’ it does
gain the reader's interest and could encourage them to buy the magazine.
Unlike other magazines of this genre, Rock Sound uses a much softer lexis, rather than using in
your face language and swearing, the magazine mostly uses band references in order to draw
in it target audience and to appeal to them.
Colour
The magazine uses the colours yellow, white and pink/red on this cover. This does vary
between different issues between the magazine as it does not have a specific house colour
style. AS i mentioned earlier, the different colours could be used to appeal to different fans of
different genres, the yellow (connoting warning and danger) appealing more to heavier music
types, and the pink( Much more happy and girly) appealing to softer music types.
All Time low are a pop punk band, ang the pop punk genre is usually quite happy, jumpy,
energetic music, so the colours used do connote this feeling. By doing this it does suggest what
All Time Low could sound like, to someone who sees the magazine and doesn't know about the
band.
Image
The main image on the magazine shows a group shot of the band ‘All Time Low’ They are all
shown in black, which is a colour used to connote rock music. This also stands out against the
red splattered effect background behind the band, which draws attention to them and gives
emphasis to them. They have hairstyles that are usually associated with pop punk music. By
doing this it shows that it is still a rock magazine, but just seems to be on the sub genre of rock
known as pop punk. The two other images show men with black hair, dark makeup, and dark
clothes. These connote rock music, and allowing the magazine to appeal to a larger audience.
The images composition has Alex Gaskarth at the front of the photo. This connotes him as one
of the more important members of the band, and as he is seen as the frontman of the band,
being the lead singer and guitarist, this is a suitable connotation.
Mode of Address
This specific issue of the magazine does try to fit the rock sub genre of pop punk. By doing
this, at first glance, it seems to limit the target audience that it would appeal to. But by including
bands of different sub genres and of rock, it widens the target audience.
Contents Page
Typography and language
The same fonts are used that were used
on the front cover, creating a consistency
and familiarity with the magazine. The
contents page connotes rock more than
the cover did, as some of the language
used is more outrageous. Describing
members of the editing team as ‘Rock
sound slave's quite outrageous, which
connotes rock. A lot of information about
the articles is used, as the main purpose of
a contents page is to inform the reader. By doing two different colors of text, this shows the reader a distinctive difference between the article name and the information about the article.
Layout
Simmilar to the cover, the structure of the
layout is quite ordered, making it simple to
read. The route of the eye leads the reader
to read the features column, which is the
most important part in gaining there
attention.All of the main peices of text, such as the features and credits are all placed on line of route of the eye. This means the reader is drawn to the most important parts quickly, and gets the information to them quicker.
Colour
The contents page uses the three main colours ,red,black and White, which strongly represent
rock music. After having a cover that strongly connotes pop punk, doing this enlarges the target
audience .By doing two different colors of text, this shows the reader a distinctive difference between the article name and the information about the article. These colors also link to the cover, and then go on to create a running house theme throughout the magazine.
Image
There is a main image of a group shot, and 3 smaller images, a two shot, a full body shot, and
a mid shot. The group shot shows the band, and shows them to represent rock music. Showing
them with long hair, dark clothes, and facial hair, does represent them as a stereotypical rock
band.
Mode of address
The aim of this contents page is to give more information and to reach a large target audience
by including More bands than include on the cover. This attempts to open up to fans of other
bands, and create a larger interest for the magazine.
Double Page Spread
Typography and Language
A completely different font
is used in this, especially
for the Mast head and
quote. It is the same font
that is used for the band ‘A
Day To Remember’ s logo
and merchandise, so by
doing this it creates a
familiarity with the band
that fans would recognise.
It also is quite rough and
grunge looking, which fits
the rock style. The language used again fits the rock style of being outrageous, by using
swearing and modern words such as ‘cool’.
Layout
The layout, once again, is very clear, having the text on only one page, and the image and
mast head covering the other.Unlike other double page spreads, the mast Head is in the
bottom right corner rather than the top left, like it is in most magazines, which makes it quite
spontaneous and random.
Colour
Other than the image, the only colours used are white and light blue. Both which connote
innocence and coldness, which seems very odd in a rock magazine. The band are a mixture of
pop punk and rock, so the magazine could be using the pop punk style again in this article.
Image
The only image used is a group shot of the band. They are shown in rock related clothes, but
using colour, which connotes a gentle rock look. Having them pulling a pose gives them quite a
fun look, which is connoting pop punk music rather than rock.
Mode of Address
The double page spread tries to address both the rock genre and the sub genre of pop punk.
The band its self, and some of the language and fonts connote rock music specifically. But
other things, such as the set up of the shot and colours, connote something more soft and pop
punk style. By doing this it seems to try and tempt a larger audience to read that part of the
magazine.
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